campaigns
Mizzou's School of Journalism gave me hands-on experience with campaigns for real companies.
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My role in each campaign was always along the lines of
creative direction and execution, whether it was video, social, photo or design.
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I worked on the strategy behind each tactic,
then hopped on Adobe and made them.
For my senior capstone, my team of eight was tasked with repositioning the Fox Sports brand.
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We conducted in-depth primary and secondary research, which led us to our campaign: Live in the Loop.
FOX SPORTS UNIVERSITY
X
We used our insights to execute nine tactics.
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I was the Art Director for three storyboards and several guerrilla marketing strategies.
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Here are a few of the best tactics I lead creative direction for:
tv spot
Our TV spots feature a character inspired by our target profile, Impressionable Ian.
He’ll appear in each of the TV spots showing different clips of his boring, dull life,
followed by different ways Fox Sports can bring him into the loop.
stadium seats
Stadium seats would be placed in parks and bus stops. If you can the QR code, it enters you to win tickets to the bar activation.
coasters
What better way to reach our audience than right under their drink? These coasters would be distributed to bars across the country.
Scanning the QR code will take you to the
Fox Sports App.
bar activation
We selected a bar in three different cities during a major sporting event that aligns with the release of our TV spots. We would locally brew our own Fox Sports beer and pass out hats to all attendees. This would create buzz and tie our entire campaign together. These activations show people what it's like to really live in the loop.
the wardrobe
I took an independent study course with Professor Jim Flink.
My main project for the course was promoting a local non-profit organization, The Wardrobe.
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The goal was to promote their shoe program during their participation in the Como Gives campaign for Giving Tuesday.
Logo
social media
I took photos and videos of their space and products.
I edited them and posted them on social media platforms.
email campaign
Most importantly, I created an email campaign to reach out to past and potential donors.
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We surpassed our fundraising goal by $4,010!
Goal: $7,500
raised: $11,510
The Wardrobe will be able to use the templates, content, audiences and account I created for years to come.
petcurean go! solutions
My junior year consisted of creating a cohesive campaign for a launch for Petcurean GO! Solutions,
a Canadian dog food brand. As the Art Director, my job was to create a visual brand identity and design each campaign element based on our creative brief.
I designed a logo, created a print advertisement, filmed and edited a commercial, and put together a final presentation in which my group presented to our class and instructors.
